A cinemagraph of a man walking alone down some steps inside the tiled cylindrical tunnel of a subway station while fluorescent lights flicker illustrates a story about customers deserting a company's apps. People & Technology · 5 min. read 9 reasons why customers are deserting your apps Ryan Kearny · January 20, 2017 · 5 min. read The typical app loses more than three-quarters of its initial users within three days of downloading; in a month that figure climbs to 90 percent. Here are nine reasons why.